What is future proofing your clinic & how do you do that without overcommitting on day 1?
Ben Marcos - 23/09/2024
Future-proofing your veterinary clinic means setting it up to adapt and thrive in the face of evolving industry trends, technologies, and client needs. This involves strategic planning that ensures your clinic remains competitive and capable of meeting future demands without overwhelming your initial resources. But how can you plan for tomorrow without overcommitting on day one?
Here are a few key strategies:
Do your property research – what does the data say?
Get confidence from the data in advance to confirm the location has the level of pet ownership, wealthy pet parents and is it in a growth area that will give your level of investment the needed demand for your services to have a successful practice for the next 10-15 years and beyond.
Scalable Infrastructure
Design your clinic with growth in mind. This does not mean you need to buy every innovative machine on day one, but ensuring you have the space and modular systems to integrate recent technologies over time is crucial. For example, when building your diagnostic imaging suite, leave room for future equipment upgrades like a CT scanner.
Invest in Versatile Technology
Start by investing in technology that supports multiple functions. For instance, cloud-based practice management software can be expanded as your practice grows and new features become available. Telemedicine, for example, may not be your primary focus initially, but it is something you can easily integrate with the right systems in place.
Hire for Growth Potential
If you can work as a locum and get to see other professionals in action you may be able to build a team of like mined people from this experience. Focus on hiring staff who can grow with your clinic. On day one, you may only need a small team but hiring individuals who can take on new roles, special interests or specialties as your clinic expands is a way to future-proof. Ensure they are adaptable and open to continuous learning.
Build Partnerships
Form relationships with neighbouring clinics, emergency centres, specialists, suppliers, and other industry professionals that could become valuable as your clinic grows. By networking early, you will have a team of experts to rely on when you are ready to expand your service offerings.
Stay Flexible
Do not lock yourself into rigid long-term contracts for equipment or services unless necessary. Leasing equipment or choosing short-term commitments for software and services can provide you with flexibility to upgrade as your clinic’s needs evolve.
By following these steps, securing a location that the data quantifies and supports your sized investment, you can future-proof your veterinary clinic without stretching yourself too thin at the start. Plan wisely, stay flexible, and be ready to grow when the time is right!